June 25, 2007

Ano Raw?

Scene: Raul, back when he was a newbie, was presenting to a difficult and particularly ugly junior-level client. So there he was showing the storyboard when the client looks underneath the storyboard (as if searching for something missing) and nonchalantly tells him:

Client From Hell: Ano ito? I don't like it. This is not fashion.
Raul: (trying to be polite) Anong ibig mong sabihin? Ano ba ang fashion para sa iyo?
Client From Hell: I'll know it when I see it.
Raul: (figuring he has nothing much to lose since he's still being paid a pittance) I know you'll fire me for saying this, but I just have to say this: Hindi ahensiya ang kailangan niyo.

(looks at Client From Hell) Ang kailangan mo, manghuhula. (pauses) And while you're at it...salon!

Raul then walks out of the room.

Ika nga ng sineng Temptation Island...Bitch! Double bitch!

June 24, 2007

McCann's Next Top Creative

Context: Recently, Raul and the rest of the big kahunas have been discussing who the next ECD will be.

Raul: Ano nga ba ang role ngayon ng isang ECD?
Big Kahuna: Leadership, especially in front of clients. Handholding and motivation.
Raul: Ah, then we need someone who cast a giant shadow over clients. Someone they will respect!
Big Kahuna: Agree. Sino kaya?
Raul: Sino nga kaya? Hmmm. Alam ko na!
Big Kahuna: Sino naisip mo?
Raul: The next ECD of McCann is...Cory Aquino! Isipin mo yun. Walang babastos sa kanya. At magaling mag-inspire! Yun nga lang, laging nakadilaw.