The Scene: It's a discussion on the challenges facing agencies in the 21st century. The discussion shifts to price competition. Raul's challenge: To constantly make clients love the agency so much that it can command a premium.
Raul: Being the biggest is a position! It counts for something. But it alone is not enough. Kailangan iparamdam na we are worth it. Parang Balenciaga bag yan. I saw this nice Balenciaga bag na may mga ribbon ribbon worth P78,000. And just last weekend, I saw a knock-off na Secosana sa Landmark for P1,800. Eksaktong eksakto. To the untrained eye, maganda. I bought for my maids tuloy.
But anyway!
My point is...kahit ribbon ribbon lang yan, kailangan clients see us as Balenciaga and not Secosana. For whatever reason. Basta worth it.
3 comments:
zzzzzzzzzz
(wake me up when something brilliant is actually said)
(sige,...
tulog ka lang muna...)
nasa nagdadala yan hindi sa brand ng bag or ng kahit anong gamit. kung may LV or Hermes bag ka nga, pero ang pangit mo at mukha kang talampakan ng aso, eh kahit milyon ang halaga ng bag mo, walang kwenta yan sa paningin ng tao.
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