Expiration Date

Scene: Another meeting. Raul getting feedback from his creatives

Raul: (talking to one of the copywriters) So are you happy now?
Copywriter: Yeah yeah I am.
Art Director (cutting in) I'm not.
Raul: Naku naku! Masyado pang maaga para mag expire ka!

3 Days Of Love

Eksena: Sa gitna ng isang victory party. May isang girl na bitbit ang kanyang boylet. Make out kitty make out si girl and boy sa isang sulok ng bar nang biglang lumapit si Raul...


Girlyloo: (regaining composure) Hi Raul! This is my boyfriend ____.
Raul: Wow! Kailangan pa naging kayo? Kahapon?
Boylet: Actually, 2 days nang kami.
Raul: Bakit, may 3rd day pa ba? Bwahaahahaha!

Raul: 1, Girlyloo: 0.

A Call For Entries

Kung ang Cannes, Clios at Effies may call for entries, meron din ang munting blog na ito!

If you have any funny/silly/crazy Raul anecdotes and you'd like to share them, send your story to: sirauloh@yahoo.com.ph. Pics and videos are most welcome.

Pakiusap lang na walang mga confidential or sensitive na kuwento. Let's keep it fun so we can all keep our jobs hehe.

May libreng Chocnut ang mga waging kuwento, promise.

O ano pa ang hinihintay niyo? Sulat na!

D' Original Is D' Best

Tarantining ang mga creatives sa 35^th floor. Kalagitnaan kasi ng isang malaking pitch. As usual, punong-abala ang papel ni Raul. Di niya napansin ang naglalakad na accounts person sa tapat ng kanyang opisina. Dali-daling lumabas si raul ng kuwarto at sabay bulyaw sa mga creatives (in his usual booming, raspy voice):

“LET’S GO!”

Nagulat ang accounts person. Wari’y nabingi.

“Aray ko, nagulat naman ako sa iyo, Raul!”, wika ng accounts person na tulad ni Raul, ay may kagaspangan din ang boses.

Say ni Raul:
“Nagulat ka kasi akala mo, ‘sino ba itong nangga-gaya sa boses ko?”

Force Majeure

Scene: A agency gathering where Raul is explaining some new policies

Raul: So the blah blah for the blah blah and this means blah blah...

That meeting will push through except for force majeure. Hindi ko alam ang ibig sabihin ng force majeure, basta maganda siyang pakinggan!

So ngayon (looks to audience) halibawang nagunaw bigla ang buong Makati except ang GT Tower...tuloy ba ang meeting?

A slight pause from the audience. Then they collectively answer like zombies...

Audience: Oo.

Raul (flabbergasted but quickly regaining his composure) Mga gaga! (loud laughter from audience) Alam ko na kung ano problema natin. Bwahahahaha!

The Devil Is In The Details

One morning, Raul is sharing his belief that for presentations, attention to detail is everything. From your bag to your pen to your clothes, it's about details details details. Channeling Karl Lagerfeld, he sums up by saying...

Raul: "Clothes don't always make the man. (pause for dramatic effect) But darling, they sure fucking help! (pause again) Except kung style siya. Tulad ng linen."

Balenciaga vs. Secosana

The Scene: It's a discussion on the challenges facing agencies in the 21st century. The discussion shifts to price competition. Raul's challenge: To constantly make clients love the agency so much that it can command a premium.

Raul: Being the biggest is a position! It counts for something. But it alone is not enough. Kailangan iparamdam na we are worth it. Parang Balenciaga bag yan. I saw this nice Balenciaga bag na may mga ribbon ribbon worth P78,000. And just last weekend, I saw a knock-off na Secosana sa Landmark for P1,800. Eksaktong eksakto. To the untrained eye, maganda. I bought for my maids tuloy.

But anyway!

My point is...kahit ribbon ribbon lang yan, kailangan clients see us as Balenciaga and not Secosana. For whatever reason. Basta worth it.